Two Cents Advisory

About me


I've spent over a decade listening to product pitches from manufacturers, and I've seen some of the best (and worst) in the consumer electronics business. I have evaluated thousands of product concepts, and prototypes resulting in varying degrees of success in the retail space.


At Two Cents Advisory, I leverage my background as well as my network of experts to help manufacturers and their representatives navigate their products from the idea phase, to the launch phase.


If your goal is to bring a CE product to market, we can help! 


Product Development


Good products can become unsuccessful by missing, as little as, one key feature. Let's ensure that doesn't happen! 

Product Pitch


Even the best products don't sell themselves. Let's put together a winning presentation.

Product Launch


Time to bring your product to market? Great! Let's talk about what to do next.


Blake Richetta

Chairman & CEO at sonnen, Inc.


An absolute pleasure to work with. Josh is a dynamic, hard-working, passionate person. He is results oriented...gets things done. We could not have done it without Josh!.

Mark Sculler

President & CEO at Hudson&Canal


Josh’s ability to juggle multiple projects at a high level was extremely unique in a fast, paced environment. He is a pleasure collaborate with and is sincere on creating mutually beneficial relationships.

Chris Ochs

Founder & CEO at Ochs Climate Mitigation


Josh is a consummate professional. He uses logic and reason above all, as his primary factors for making decisions. He’s also forward-looking thinker, able to determine ahead of time, what today’s actions may mean for tomorrow.

10 Peddlers You Don't Want to Be!